# Soulpepper Digital Marketing
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**Offence(s):** "Deceptive Marketing Practices" \[[Astroturfing](/resources/glossary/astroturfing.md).] (Canada)
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## **Details**
{% tabs %}
{% tab title="Soulpepper Digital Marketing" %}
* **Official website:**
* **Address:** [206**0** Pine Street Vancouver, BC, Canada V6J 4P8](https://goo.gl/maps/QFqMUySwBim6tWWK8)
* **Tel:** 1-877-894-7773 ([VOIP?](https://www.google.com/search?sxsrf=ALeKk00CJKJHq80C8h58kGcgr4H7d8bplg:1595567081551\&q=%221-877-894-7773%22\&sa=X\&ved=2ahUKEwjfqvHIjuXqAhVaHDQIHcIYDS0Q5t4CMAV6BAgDEAg\&biw=1641\&bih=1051))
* **Instagram**:
* **Twitter**:
* [BBB Profile](https://www.bbb.org/ca/bc/vancouver/profile/digital-marketing/soul-pepper-0037-1301048)
{% endtab %}
{% tab title="Soulpepper Legal Marketing" %}
* **Official website**: (& [.com](https://soulpepperlegalmarketing.com/))
* **Address**: [206**1** Pine Street Vancouver, BC, Canada V6J 4P8](https://goo.gl/maps/QFqMUySwBim6tWWK8) (Fake address)
* **Tel**: 604-334-5201 ([VOIP?](https://www.google.com/search?sxsrf=ALeKk03FJs8xmxE8CY3N4IMkOChRuYWz2A%3A1595566964385\&ei=dGsaX5-BF5fN0PEPnbapkAI\&q=604-334-5201\&oq=604-334-5201\&gs_lcp=CgZwc3ktYWIQA1CBwAJYgcACYIjEAmgAcAB4AIABWYgBrwGSAQEymAEAoAECoAEBqgEHZ3dzLXdpesABAQ\&sclient=psy-ab\&ved=0ahUKEwifi4KRjuXqAhWXJjQIHR1bCiIQ4dUDCAw\&uact=5))
* **Instagram**:
{% endtab %}
{% tab title="Soulpepper Dental Marketing" %}
* **Official website:**
* **Address:** [206**1** Pine Street Vancouver, BC, Canada V6J 4P8](https://goo.gl/maps/QFqMUySwBim6tWWK8) (Fake address)
* **Tel:** 604-428-0843 ([Used multiple times](https://www.google.com/search?q=604-428-0843\&oq=604-428-0843\&aqs=chrome..69i57.309j0j4\&sourceid=chrome\&ie=UTF-8))
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Soulpepper Digital Marketing is a [Google Premier Partner](https://www.google.com/partners/agency?id=4564312100) that breaks [Google's guidelines](https://support.google.com/business/answer/3038177?hl=en) in multiple ways in addition to Canadian advertising laws. They operate a [fake review network](/resources/glossary/fake-review-networks.md) of Google accounts that leaves reviews on their own business and their client's businesses in order to artificially inflate their rankings. This manipulation is officially known as "**Deceptive Marketing Practices**" by the Government of Canada but is also known as "[Astroturfing](/resources/glossary/astroturfing.md)". Astroturfing is one of the types of scams that [The Competition Bureau of Canada](/government-links/the-competition-bureau-of-canada.md) attempts to fight in collaboration with the [RCMP](https://www.antifraudcentre-centreantifraude.ca/index-eng.htm).
Soulpepper has THREE entities online. [Soulpepper Digital Marketing](/hall-of-shame/soulpepper-digital-marketing.md#1-soulpepper-digital-marketing) is the actual company but they also operate two additional sites for lead generation purposes. [Soulpepper Law Firm Marketing](/hall-of-shame/soulpepper-digital-marketing.md#2-soulpepper-law-firm-marketing), and [Soulpepper Dental Marketing](https://www.spammer.website/hall-of-shame/soulpepper-digital-marketing#3-soulpepper-dental-marketing). All three entities are the same business and share the same [address](https://goo.gl/maps/ZiN66qSkdU9ztZfq5) but have different phone numbers. Soulpepper claims a second office in Australia in their website footer but it is actually [a private home](https://goo.gl/maps/iNFujrSW1NprDA1s6).
[Supposedly](https://rocketreach.co/soulpepper-profile_b5a7642ff994055b) has revenue of 7 Million and is a [certified B Corporation](https://www.soulpepper.com/soulpeppers-b-corp-journey/) (which puts them at risk if someone chooses to [lodge a complaint](https://bcorporation.net/complaints).)
> Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability
## The irony
Soulpepper's [Rik Klingle-Watt](https://www.linkedin.com/in/rik-klingle-watt-0342b814/) published this article in 2015 about fraudulently misrepresenting a business online. But coincidentally Rik Klingle-Watt himself has published fake reviews for Soulpepper itself. ([See below](https://app.gitbook.com/@siteadmin/s/spammers/~/drafts/-MCZ8Cg7uAn6DC-_rrVD/hall-of-shame/soulpepper-digital-marketing#their-reviews-34).)
{% embed url="" %}
> You’ve probably seen the ads or been spammed on your Facebook business page: “BUY LIKES/FOLLOWERS – 10,000 for $5” And they’re not lying. Thousands of likes or followers will be delivered overnight. Guaranteed. An impressive achievement to be sure. But what’s the true cost of such numbers?
>
> Obviously, some brands and individuals view buying “likes” as a popularity tool. People buy social friends to look cool on social media. But at what cost? Buying fake likes or followers would be the same as buying fake designer clothing – What’s the point? The pieces aren’t real. You may look and feel like a success in your fancy duds, but if they’re not real and you know it. You’ll always have the thought of “I hope no one notices” running through the back of your mind.
>
> At soulpepper, we discourage buying likes, friends and followers. Sure you may look successful with a million, billion or gazillion likes, but it’s a fake accomplishment. You didn’t get there by building relationships, starting conversations or catching the interest of people. Instead, you whipped out your credit card and *presto,* there they were. The number looks impressive at a quick glance, but when people who may actually be interested do look at your page, your posts (the likes, comments, and shares of your content) will reveal a lack of engagement, and you’ll definitely get caught. All those posts with no likes, comments, shares or any type of engagement will definitely be a red flag. In the end, buying all those likes makes you look worse than if you had a lot fewer with actual engagement.
>
> Which brings us back to the point of this post. What’s the advantage of buying fake likes? There isn’t one. It may seem like a good idea at the time, or make you look popular for that moment, but having a high number of likes or followers with no engagement just plain looks *bad*. Worse, all the content you’re posting and sharing won’t be seen by anybody because your entire following *is not real*.
>
> A better idea is to think about your audience, who you want to target, and who you want sharing your content. Before you post something, close your eyes and think: what does my demographic look like and what would they want to see? Make your content interesting, valuable, and outstanding. Everyone’s news feeds are flooded with content so ensure yours is unique. Also, don’t forget to engage your audience to let them know you’re out there; comment, share, and like your audiences’ posts to start that initial conversation and get them visiting your page. “It’s called ‘social media’ for a reason states Social Selling Evangelist, [Melonie Dodaro](https://www.linkedin.com/in/meloniedodaro), “Don’t forget to be social!”
>
> So get to it. Now is the perfect time for little Spring Cleaning. Wipe those fake users out of your social channels. Start fresh, and carry on!
## 1. Soulpepper Digital Marketing
* **GMB Link:**
* [Sitemap](https://www.soulpepper.com/sitemap/) (List of clients)
### Founded by:
#### **Sean Jimenez**
